Drag as Marketplace
Contemporary Cultures, Identities and Business
Katherine Duffy editor Maria Rita Micheli editor Mikko Laamanen editor Mario Campana editor Rohan Venkatraman editor
Format:Hardback
Publisher:Bristol University Press
Published:28th Nov '24
Should be back in stock very soon
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars.
Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.
Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.
“Drag’s commercial crossover raises complicated questions about what happens to gendered performance, bodies, and queer politics under the marketplace's embrace. This much-needed volume addresses them with charisma, uniqueness, nerve, and talent.” Joshua Gamson, University of San Francisco
ISBN: 9781529237443
Dimensions: unknown
Weight: unknown
226 pages