Urgent Business

This book advocates for businesses to adopt a responsible model, challenging common myths and providing actionable strategies for sustainability.

In Urgent Business, authors Ian Thomson and Dominic Bates present a compelling case for a transformative approach to business responsibility. They argue that to truly address the sustainability crisis, companies must evolve into responsible entities that adopt a holistic and systemic perspective. This shift is not merely a trend but a necessity if we are to meet the United Nations' goal of creating a better future for both people and the planet by 2030.

The authors emphasize that while many businesses claim to support sustainability, their efforts often fall short or even exacerbate the very issues they aim to resolve. In Urgent Business, Thomson and Bates tackle five prevalent myths that keep companies trapped in unsustainable practices. By debunking these misconceptions, they pave the way for a new business model that aligns profit with purpose, ultimately contributing to the UN Sustainable Development Goals.

Utilizing a blend of advanced research and real-world examples, Urgent Business provides readers with actionable insights and strategies. From AI to behavioral economics, the authors equip businesses with the knowledge they need to implement meaningful changes. This book serves as a manifesto for change, encouraging all companies to embrace their role in fostering a sustainable future.