Working Backwards
Insights, Stories, and Secrets from Inside Amazon
Bill Carr author Colin Bryar author
Format:Paperback
Publisher:Pan Macmillan
Published:18th Aug '22
Should be back in stock very soon
This insightful book offers a rare glimpse into Amazon's management principles and practices, essential for leaders seeking success in today's business landscape.
In Working Backwards, Colin Bryar and Bill Carr provide an insightful insider’s perspective on Amazon's unique culture and leadership strategies. Drawing from their extensive experiences as top-level executives at the company, they share invaluable lessons learned during a transformative period in Amazon's history. This era saw the launch of groundbreaking products and services, including Kindle, Amazon Prime, and AWS, each embodying the principles that have driven Amazon's remarkable success.
The authors emphasize that the achievements of Amazon are not the result of a single visionary leader, but rather a collective commitment to a set of well-defined principles and practices. These insights are presented in a manner that is both engaging and practical, offering readers the tools to implement similar strategies within their own organizations, regardless of size. The book articulates how these principles have been refined and proven over time, making them adaptable to various business contexts.
Working Backwards is essential reading for anyone looking to understand the core of modern management and leadership in the 21st century. Bryar and Carr’s narrative not only recounts the innovations that shaped Amazon but also serves as a guide for leaders aiming to foster a culture of success and adaptability in their own enterprises. Their firsthand accounts make this book a valuable resource for aspiring leaders and seasoned executives alike.
Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. -- Tim O'Reilly, owner of O'Reilly Media
For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards . . . I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world -- Jason Kilar, CEO of WarnerMedia
Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success . . . You'll want to have your highlighter ready and keep this book close at hand for quick reference. -- Kim Scott, bestselling author of Radical Candor
Leaders who want to foster customer obsession and drive operational excellence within their organizations should read this book. -- Jim Whitehurst, President, IBM
A must-read for every entrepreneur or business leader focused on driving growth. -- Mariana Garavaglia, Chief People & Business Operations Officer, Peloton
Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. -- Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School
Working Backwardsshould be read by anyone interested in the real thing – the principles, processes and practices of 21st-century management and leadership * Forbes *
Rather like a potted business school case-study, this book gives us the story as it developed at the time – and that is probably worth the cover price of the book in itself -- Financial Times
This book reads like a how-to guide, which perhaps is by design? -- Associated Press
Rather than offering a dull catalog of the company’s 14 Leadership Principles and three implementation mechanisms, Mr Bryar and Mr Carr provide concrete and accessible examples of how these are put into practice across a range of functions, from hiring and communications to organizational and product design. -- New York Times
ISBN: 9781529033847
Dimensions: 197mm x 130mm x 19mm
Weight: 212g
304 pages