Economics for Business, 6e

This essential introduction to economics, Economics for Business, 6e, equips students with practical tools and contemporary case studies relevant to the business world.

The book Economics for Business, 6e serves as an essential introduction to the field of economics tailored for business students. This edition provides a comprehensive overview of the practical applications of economics in the business world. It delves into significant topics such as the global economy, the implications of GDP growth as a policy tool, the rise of populism, and the effects of Brexit on economic landscapes. Each topic is presented in a way that is accessible and relevant to students entering the business field.

One of the standout features of Economics for Business, 6e is its reliance on contemporary examples that enliven economic discussions. Fully updated case studies explore current events and trends, including banking practices in the UAE, Amazon’s strategic acquisition of Whole Foods, the Disney-Comcast merger, and the proposed ASDA-Sainsbury merger. These real-world applications help students grasp the relevance of economic theories in today’s business practices.

Additionally, the book equips students with a practical toolkit of economic skills necessary for success in the business environment. Each chapter includes targeted exercises that focus on concept questions, calculations, and graphing practice. The inclusion of Connect® resources enhances the learning experience, offering algorithmic questions, application-based activities, and graphing tutorials to prepare students for real-world challenges they may face in their careers.