The New Marketing
How to Win in the Digital Age
Cheryl Burgess author Mark Burgess author
Format:Paperback
Publisher:Sage Publications Ltd
Published:25th Aug '20
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£111.00(9781526490117)
This insightful book, The New Marketing, provides essential strategies for adapting to the fast-paced changes in today's digital marketing landscape.
In The New Marketing, various contributors, including CMO trailblazers and martech disruptors, provide insights that serve as a roadmap for navigating the complexities of the digital landscape. This book is designed to help marketers adapt to the rapid changes in consumer behavior and technological advancements, offering strategies that move beyond traditional marketing methods. By integrating perspectives from behavioral economics experts at Yale and leading thinkers from Kellogg and Wharton, The New Marketing emphasizes the importance of understanding the evolving marketplace.
As the marketing landscape shifts at an unprecedented pace, professionals recognize the necessity of abandoning outdated practices in favor of innovative approaches. Traditional marketers often struggle to incorporate new strategies into their existing frameworks, leading to frustration and subpar results. This book aims to bridge that gap by presenting fresh concepts and actionable insights that resonate with both seasoned marketers and those new to the field.
Ultimately, The New Marketing seeks to prepare Masters and MBA students, as well as current marketing practitioners, for the challenges of tomorrow. While the future remains uncertain, the goal is to equip readers with the knowledge and tools needed to thrive in an increasingly digital and interconnected world. By embracing transformation, marketers can enhance their effectiveness and drive successful outcomes.
Seismic shifts and accelerating technological change are reshaping marketing. This book arms MBA students and marketers with the knowledge they need to dive confidently into the future. -- David Aaker, Vice Chairman of Prophet, and American Marketing Association of New York inductee to the Marketing Hall of Fame®
In this new world, there will be a huge change to how brands and marketers have to operate. Put differently: data in, branding out. This is an essential read for those interested in building brands from the inside out.
-- Daniel BinnsIn every industry, the old is going away faster than the new can replace it - marketing included! The New Marketing fills the gap with a breakthrough toolkit that will help marketing students and professionals succeed and become change makers. -- Beth Comstock
The transformation of the digital landscape has made nearly every marketing textbook obsolete. But in this one, you can learn what’s really happening now, from people who are researching and practicing at the bleeding edge. -- Zoe Chance
The New Marketing provides important and timely information for a new generation of MBA students in this evolving world of marketing technology. -- Lei Lei
The New Marketing disrupts outdated marketing education by empowering students and professionals with the knowledge to help them own the future. -- Dan Schawbel
How do you help marketing students in a time when everything is changing so fast? You look into the future. The authors do just that. They have authored a future-forward textbook that helps students learn how to succeed now. -- Brian Solis
The gap between marketing practice and marketing education has never been more pronounced, as the advertising, marketing and brand industry transforms at breakneck speed. There is an unprecedented need for a textbook that addresses the changes and offers to MBA students the most updated and thorough look at what they need to learn now to achieve in today’s—and tomorrow’s—radically different digital landscape. This book delivers. -- Jenny Rooney
This is a must-read book for the modern marketer who wants to understand and successfully navigate the fast moving digitally networked marketing landscape of today. -- Sengun (Shen) Yeniyurt
A masterclass in modern marketing. -- Terry Young
ISBN: 9781526490100
Dimensions: unknown
Weight: 500g
288 pages