Digital Luxury
Transforming Brands and Consumer Experiences
Format:Paperback
Publisher:Sage Publications Ltd
Published:27th May '19
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£117.00(9781526458933)
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
ISBN: 9781526458940
Dimensions: unknown
Weight: 500g
280 pages