The Data Gaze

With characteristic eye for detail, Beer examines what we often overlook when talking about data: the values and ideals embedded in it by the industries that collect and process it, and how this affects our lives.
-- Mark D White
David Beer′s The Data Gaze is a remarkable achievement. The demand for data is today′s ultimate appeal to truth, objectivity, and efficacy. Beer takes a step back, and questions how the appeal to data has gained such social currency. In meticulous and searching work, combining close attention to corporate data practices and theoretical rigor, he exposes the stakes of the data gaze′s demand for a total description of our actions, aspirations, potential, and politics. Before succumbing to the demand for ever more quantification and monitoring, policymakers and scholars would do well to read this insightful and important book. -- Frank Pasquale
"The Data Gaze is a welcome diagnostic for the data and data analytics central to the functioning of contemporary capitalism and capitalist society. Finding inspiration in Foucault’s ‘clinical gaze’ Beer critically evaluates the visions, infrastructures and practices that facilitate what is said with data. It will be a vital resource for anyone who seeks to question the power to speak with our data." -- Mark Coté
David Beer in his latest offering further unravels the thread started in his previous work Metric Power (2016)...Beer breaks free from the academic interview-findings-analysis triptych and boldly does as the data gaze does. Everything is data which one can draw from, and so Beer draws from an astounding array of sources that simply float around us: marketing materials, press interviews, audio-visual snippets, all are drafted in and interpreted.  -- Konstantinos Kerasovitis