Introducing Intercultural Communication

This textbook offers a comprehensive exploration of intercultural communication, featuring case studies and practical applications. Introducing Intercultural Communication is essential for students in various disciplines.

This textbook takes a global perspective on intercultural communication, presenting essential concepts, theories, and applications in an engaging and accessible manner. The third edition introduces new international case studies that connect theoretical frameworks to real-world scenarios, such as the European refugee crisis, Chinese food culture, and the cultural implications of Barbie dolls and beauty standards. This approach makes the material relevant and relatable for students.

The book covers a wide range of topics, including immigration, intercultural conflict, and the effects of mass media and technology on communication. It features a student-friendly layout with improved signposting to help readers navigate the content effectively. Key topics are expanded upon, particularly ethics, digital communication, and social media, ensuring that students are well-equipped to understand contemporary issues in intercultural communication.

Introducing Intercultural Communication also includes a variety of learning tools, such as 'Do it!' activity boxes, chapter summaries, and applications of key theories in 'Theory Corner'. Additionally, it offers links to further reading and SAGE Video resources to enhance comprehension. With online resources like quizzes and discussion questions, this textbook is an invaluable resource for students aiming to become informed global citizens in fields such as media, business, and linguistics.