Becoming Couture
The Italian Fashion Industry After the Second World War
Format:Hardback
Publisher:Manchester University Press
Publishing:3rd Dec '24
£85.00
This title is due to be published on 3rd December, and will be despatched as soon as possible.
Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label ‘couture’.
ISBN: 9781526155245
Dimensions: unknown
Weight: unknown
248 pages