Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Ana Estima editor Margarida M Pinheiro editor Susana Marques editor

Format:Paperback

Publisher:IGI Global

Published:19th Dec '18

Currently unavailable, and unfortunately no date known when it will be back

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession cover

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements.

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students' future roles within this discipline.

ISBN: 9781522586913

Dimensions: unknown

Weight: unknown

252 pages