Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Hans Ruediger Kaufmann editor Sandra Maria Correia Loureiro editor

Format:Paperback

Publisher:IGI Global

Published:15th Jul '19

Currently unavailable, and unfortunately no date known when it will be back

Exploring the Power of Electronic Word-of-Mouth in the Services Industry cover

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM).

Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

ISBN: 9781522585763

Dimensions: unknown

Weight: unknown

492 pages