Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Hans Ruediger Kaufmann editor Sandra Maria Correia Loureiro editor
Format:Paperback
Publisher:IGI Global
Published:15th Jul '19
Currently unavailable, and unfortunately no date known when it will be back
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM).
Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
ISBN: 9781522585763
Dimensions: unknown
Weight: unknown
492 pages