Integrating Art and Creativity into Business Practice
Giovanni Schiuma editor Antonio Lerro editor
Format:Hardback
Publisher:IGI Global
Published:28th Dec '16
Currently unavailable, and unfortunately no date known when it will be back
Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities.
Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.
ISBN: 9781522520504
Dimensions: unknown
Weight: unknown
206 pages