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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Anil Kumar editor Tapan Kumar Panda editor Manoj Kumar Dash editor Shrawan Kumar Trivedi editor

Format:Hardback

Publisher:IGI Global

Published:25th Oct '16

Currently unavailable, and unfortunately no date known when it will be back

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics cover

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing.

The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

ISBN: 9781522509974

Dimensions: unknown

Weight: unknown

401 pages