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Strategic Place Branding Methodologies and Theory for Tourist Attraction

Can Uslay editor Ahmet Bayraktar editor

Format:Hardback

Publisher:IGI Global

Published:15th Aug '16

Currently unavailable, and unfortunately no date known when it will be back

Strategic Place Branding Methodologies and Theory for Tourist Attraction cover

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population.

Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

ISBN: 9781522505792

Dimensions: unknown

Weight: unknown

394 pages