The Formula

A smart, readable account of the unexpected scientific principles that drive success. * The Financial Times *
This is not just an important but an imperative project: to approach the problem of randomness and success using the state-of-the-art scientific arsenal we have. Barabási is the person -- Nassim Nicholas Taleb, bestselling author of Skin in the Game
It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers * Geekwire *
A fascinating new book * Bloomberg Businessweek *
Writing in a lively fashion, he illuminates broad principles that explain how people in all fields – from entrepreneurs to scientists to athletes to artists – achieve success. -- Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University
In his new book, Laszlo Barabási delights us with the stories and mechanisms that explain success in our achievement-obsessed society -- Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab
Barabási will indelibly transform the way we all think about success -- Alex Pentland, author of Social Physics and Toshiba Professor at MIT
The Formula is an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási's and other scholars' "eureka moments" and research findings to extract scientific principles and actionable insights for achieving success * Science *
A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways * Nature *