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How To Write Better Copy

Steve Harrison author

Format:Paperback

Publisher:Pan Macmillan

Published:8th Sep '16

Should be back in stock very soon

How To Write Better Copy cover

Advice on getting people to notice your copy, engage with it and do what you want them to do.

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.

It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

ISBN: 9781509814572

Dimensions: 196mm x 128mm x 18mm

Weight: 136g

192 pages