The New Laws of Love

Exploring the rise of online dating, The New Laws of Love offers insights into intimacy's privatization and the inequalities within digital matchmaking.

Online dating has become an integral part of contemporary social life, evolving from a niche activity to a mainstream practice in just a couple of decades. In The New Laws of Love, Marie Bergström explores the reasons behind this transformation and what it reveals about the evolving dynamics of love and sexuality. The book delves into the shift from traditional courtship methods to the privacy of digital matchmaking, highlighting the implications of this change on our understanding of intimacy.

Bergström posits that the rise of online dating signifies a 'privatization of intimacy,' where romantic pursuits are moved from public spaces to the individual and domestic realm. This shift differentiates social interactions from sexual ones, allowing for a more discreet approach to dating. The book argues that this seemingly mundane aspect of online dating is crucial for grasping its widespread appeal and the nature of modern relationships. It also raises important questions about the implications of this privatization on the experience of intimacy.

Furthermore, The New Laws of Love addresses the inherent inequalities present within online dating platforms. Bergström reveals that the digital landscape is not a level playing field; rather, it presents both opportunities and challenges that vary significantly across gender, age, and social class. By drawing on extensive empirical research, the book challenges preconceived notions about online dating, offering a fresh perspective on the motivations and behaviors of individuals seeking love and connection in the digital age.