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Platforms and Cultural Production

Understanding the impact of digital platforms on cultural production

Thomas Poell author Brooke Erin Duffy author David B Nieborg author

Format:Paperback

Publisher:John Wiley and Sons Ltd

Published:15th Oct '21

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Platforms and Cultural Production cover

This book explores how digital platforms are transforming cultural production, focusing on industries such as news, gaming, and social media. Platforms and Cultural Production provides essential insights.

The rise of digital platforms such as YouTube, Instagram, Twitch, and TikTok has significantly altered the landscape of cultural production. These platforms are reshaping longstanding media industries, leading to both disruption and the emergence of new forms of content creation. In Platforms and Cultural Production, the authors delve into the complexities of this transformation, highlighting how these changes are not uniform but vary greatly across different sectors and regions.

Poell, Nieborg, and Duffy provide an in-depth analysis of the implications of platformization, focusing on key industries such as news, gaming, and social media. They examine the evolving markets, infrastructures, and governance structures that accompany these shifts, as well as the impacts on labor practices, creativity, and democratic engagement. By drawing on diverse examples from music, advertising, and beyond, the authors illustrate the multifaceted nature of cultural production in the digital age.

This book serves as a vital resource for anyone interested in understanding the ongoing changes in cultural industries. It offers a novel conceptual framework supported by illuminating case studies from various regions, including North America, Western Europe, Southeast Asia, and China. Platforms and Cultural Production is essential reading for students, scholars, policymakers, and practitioners who wish to grasp the stakes involved in the evolving dynamics of platform power and cultural production.

“The most impressive and illuminating research yet published on how digital platforms are reshaping the cultural industries.”
David Hesmondhalgh, University of Leeds

“The authors expertly explore the ways that platforms have produced opportunities and constraints for media creators. Their account is clear and engaging and will doubtlessly provide a foundation for many conversations about the role of platforms and culture in the coming decade.”
Amanda Lotz, Queensland University of Technology

“[It] will be [a] valuable reference [book] for students in the field of media and cultural studies. [It] may also inspire researchers and practitioners in related fields to understand how culture is created and modulated on platforms, and how culture can be studied in the platform environment.”
Media, Culture & Society

"This is a very well written and engaging book which clearly lays out thecritical issues of platform based cultural production. It is essential reading for any re-searchers and students interested in the politics of platforms and social media, con-temporary cultural production and the role of platforms in consumer culture."
Journal of Consumer Culture

"Platforms and Cultural Production provides a solid introductory overview of the growing tendency towards platformization in cultural creation, at both the infrastructural and cultural levels. Approachably presented, this work will be of interest to all levels of university students and researchers interested in platform studies. This book is a thoroughly researched and persuasive portrait of how new media technologies in the cultural industries constitute extensions of—rather than ruptures with—traditional legacy media apparatuses." 
Canadian Journal of Communication 

“The book… is a must-read for faculty and students working in platform studies, internet studies, or the social study of platform societies or platform labour. However, the book will be of great use to anyone beyond these academic fields who needs to understand how the broader contours of social and cultural life are shifting in relation to platform power and digital forms of inequality. Platforms and Cultural Production should be read widely by institutional leaders and policy makers as the issues raised by the book require public discussion and debate.”
International Journal of Culture Policy

ISBN: 9781509540518

Dimensions: 226mm x 150mm x 20mm

Weight: 386g

260 pages