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Setting the Agenda

Mass Media and Public Opinion

Maxwell McCombs author Sebastian Valenzuela author

Format:Hardback

Publisher:John Wiley and Sons Ltd

Published:27th Nov '20

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Setting the Agenda cover

This insightful book, Setting the Agenda, explores the media's significant influence on public perception and opinion formation.

News media play a crucial role in shaping public perception of global affairs, often determining which issues garner attention and action. Setting the Agenda, first published in 2004, has established itself as a fundamental resource on this important topic. The book delves into how media influences our thoughts and perceptions, shedding light on the sources of media agendas and the psychological mechanisms behind their effects on public opinion.

In this timely third edition, authors Maxwell McCombs, a pioneer in agenda-setting research, and Sebastián Valenzuela, a notable scholar in Latin American agenda setting, have updated and expanded the content for a new generation of readers. They explore the implications of media agendas on attitudes, opinions, and behaviors, providing a comprehensive overview of the evolving landscape of media influence.

This edition introduces discussions on network agenda setting and agenda melding, reflecting the complexities of today's media environment. It also includes enhanced sections on social media's role in shaping public discourse and the implications of agenda setting beyond traditional public affairs. With contributions from Donald L. Shaw and David H. Weaver, co-founders of agenda-setting theory, Setting the Agenda serves as an invaluable resource for students of media, communications, and politics, as well as anyone interested in understanding how news shapes public opinion.

"In many countries, professional journalism is in crisis, undermined by a perfect storm of collapsing business models and political attacks on its authority to speak the truth. Reese shows how institutional power matters deeply for journalism's crucial public role, but he goes further, by showing how such power now depends upon assemblages of actors far beyond the traditional newsroom. A fresh and exciting account that takes the field in new directions."
Andrew Chadwick, Loughborough University

"Reese delivers an insightful analysis of the crisis of the modern press, and shows how journalism is reinventing itself in these challenging times for democracy."
W. Lance Bennett, University of Washington

"Agenda setting remains the core theoretical foundation of political communication research. McCombs and Valenzuela's new edition of Setting the Agenda should be considered a canonical text for the field. All students of political communication need to consume this valuable and approachable overview of the theory's central tenets."
R. Lance Holbert, Temple University

"To explore and understand how traditional and new media influence the public opinion process, theory-driven approaches are greatly needed. Agenda-setting theory, as McCombs and Valenzuela’s book demonstrates, has been and still is an excellent guide for scholars pursuing this problem."
Toshio Takeshita, Meiji University

"Setting the Agenda: Mass Media and Public Opinion, since its first edition was printed in 2004, has become one of the most important textbooks on agenda-setting research.... This book contains clear theoretical frameworks, introduces diversified research methods to test media effects, and conveys interesting discussions on the applications of agenda setting in a variety of contexts.... This groundbreaking work is the best choice for students in the fields of communications, media, journalism, or politics."
International Journal of Communication

ISBN: 9781509535798

Dimensions: 229mm x 152mm x 20mm

Weight: 510g

248 pages

3rd edition