Strategy in the Digital Age

"Michael Lenox captures the complexities and opportunities coming from digital transformation. This book offers a practical guide to CEOs with real examples and radical simplicity."—Pablo Ciano, CEO, DHL eCommerce Solutions
"A timely reminder of the importance of strategy in the world of digital disruption. This book is chock-full with valuable tools that will help not only in crafting a strategy, but also in thinking through the organizational challenges to implement it."—Nicolaj Siggelkow, David M. Knott Professor, Vice Dean MBA Program, The Wharton School
"This book brilliantly marries an articulation of the idiosyncrasies of the digital setting, with bespoke advice for those who compete in such a setting. A must-read for anyone in pursuit of actionable insights anchored in academic research."—Gary Dushnitsky, Associate Professor of Strategy and Entrepreneurship, London Business School
"Strategy in the Digital Age provides a powerful introduction to digital transformation through a strategic lens. It is a short book that focuses on the important decisions critical for success without getting bogged down in the specific (and always changing) details. Know who you are, decide who you want to become, hire great people, and decisively move forward in a manner consistent with your values. I recommend this book to leaders seeking to better understand either strategy or how technology is impacting all industries (or both)."—Russell McGuire, ClearPurpose
"Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization."—Steve Brock, Stevo's Novel Ideas
"Lenox's clear, concise text offers a great introduction to the world of digital tools and their management. Recommended."—S. A. Schulman, CHOICE