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YouTube and Music

Online Culture and Everyday Life

Professor Holly Rogers editor Dr Joana Freitas editor João Francisco Porfírio editor

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:31st Oct '24

Currently unavailable, and unfortunately no date known when it will be back

YouTube and Music cover

The first sustained investigation into the culture of YouTube content creation and consumption

PROSE AWARDS MUSIC AND PERFORMING ARTS FINALIST 2024

YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first open access sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube’s potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sound: Repeatable Culture, YouTube and Music.

The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by Knowledge Unlatched.

YouTube has been part of our lives for a long time now, and it is not going anywhere. YouTube and Music compellingly captures why that is the case, by providing a collection of very rich and detailed analyses of the complex and multiple contemporary configurations of the platform. The volume will be of interest to all who use YouTube on a regular basis, and who are interested in understanding how the platform has molded itself to an ever-changing media and cultural landscape. * Raphaël Nowak, Lecturer in Sociology, University of York, UK *
At last we have a substantial yet comprehensive study of the myriad of ways in which music and YouTube intertwine. YouTube and Music contributes vital knowledge on viral music videos, contemporary fandom and the platform’s exceptional communicative power. As YouTube’s platform approaches its 20th year, this timely, detailed and diverse collection gathers together today’s most cutting-edge research on YouTube and music, serving unique analyses of YouTube’s transmediality and gatekeeping practices. The volume benefits from a genuine breadth in perspectives, with contributors representing a wide array of disciplines as well as geographical regions making it essential reading for scholars in popular music, sound studies, media studies and beyond. * Áine Mangaoang, University of Oslo, Norway, and author of Dangerous Mediations: Pop Music in a Philippine Prison Video (Bloomsbury, 2019) *

ISBN: 9781501387319

Dimensions: unknown

Weight: unknown

328 pages