Bollywood in Britain

Cinema, Brand, Discursive Complex

Lucia Krämer author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:28th Dec '17

Currently unavailable, and unfortunately no date known when it will be back

Bollywood in Britain cover

A fresh overview and assessment of Hindi films and the Bollywood phenomenon in Britain.

Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality,Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering.

In examining a wide range of interrelated yet distinct issues that pertain to Bollywood that are growing increasingly pertinent to the theorization of this cinematic form in the twenty-first century, Bollywood in Britain is a significant contribution to the burgeoning field of Bollywood studies and, more broadly, to the study of non-Western and transnational cinemas and their subsequent receptions. * Ajay Gehlawat, Associate Professor of Interdisciplinary Studies, Sonoma State University, USA *

ISBN: 9781501338540

Dimensions: unknown

Weight: 417g

296 pages