Fringe to Famous
Cultural Production in Australia After the Creative Industries
Professor Tony Moore author Professor Mark Gibson author Professor Chris McAuliffe author Doctor Maura Edmond author
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:22nd Feb '24
£96.00
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Using Australian case studies, Fringe to Famous offers a critical roadmap for understanding the relations between “alternative” creativity and “mainstream” popularity in contemporary cultural industries.
Fringe to Famous examines exchange between small scenes of cultural production and mainstream institutions and markets.
Drawing on Australian examples in music, streetwear, comedy, screen and digital games, it argues that there has been much greater crossover between the two than is generally recognized.
The book resists a tendency to represent fringe and mainstream as abstract opposites, bringing a focus instead to concrete historical formations. It offers an alternative both to romantic celebrations of a ‘pure’ fringe – discredited now by half a century of critical responses to the counterculture – and to an increasingly hardened anti-romantic reaction.
Drawing on extensive original interviews, Fringe to Famous offers an overview of transformations in Australian culture since the 1980s, concluding with suggestions for cultural policy ‘after the creative industries’. It proposes an idea of ‘generative hybridity’ between fringe and mainstream that allows us to imagine new possibilities for arts and culture in the 2020s and beyond.
Fringe to Famous rejuvenates enduring but stale debates between intrinsic and instrumental approaches to cultural value with a fresh take on their productive tension but necessary complementarity. It achieves this while diving deep into diverse and exhilarating histories of Australian cultural scenes of recent decades. * Stuart Cunningham, Distinguished Professor of Media and Communications, Queensland University of Technology, Australia *
I learnt such a lot from this book about the richness of Australian popular culture over recent decades. But it’s also a superb rethinking of the relations between margins and mainstreams in cultural production. Anyone interested in the cultural industries should read it. * David Hesmondhalgh, Professor of Media, Music and Culture, University of Leeds, UK *
Through a deep weaving together of the rich individual stories, communities, and economic negotiations of over four decades worth of pioneering Australian creativity, Fringe to Famous presents a theoretically rich but also very human picture of the complex entanglements of contemporary cultural ecologies. Moving beyond simple binaries of mainstream/alternative, subculture/selling out, independent/co-opted, it situates the economic realities of making a living as an artist within a complex and diverse world where hope for something more, something better as represented by the ‘fringe’ remains very much alive. * Susan Luckman, Professor of Culture and Creative Industries, University of South Australia *
ISBN: 9781501334887
Dimensions: unknown
Weight: unknown
280 pages