Mediatization of Physical Activity

This study traces the complexities and paradoxes of embodied life online, including the intricate interplay between mediatization and demediatization: general media saturation of everyday life, but with situations of de-saturation where people retreat and abandon certain media technologies. Fascinating findings derive from the well-chosen focus on sports- and health-related micro technologies that link social media connectivity to individual bodily experience.  -- Johan Fornäs, Södertörn University
This book's emphasis upon areas of 'elevated' physical activity in sports and recreational activities as well as the engagement of younger people in those activities gives its analysis an enhanced relevance and intensity. It is highly recommended to those interested in the uses of technology in sports and recreation as well as to all scholars and researchers examining connections between the fields of communication and information and media technology. -- Peter Dallow, Western Sydney University
In a timely and intellectually sophisticated account, Mediatization of Physical Activity makes a distinctive contribution to scholarship on mediatization. By exploring our growing reliance on media, Katarzyna Kopecka-Piech displays an impressive breadth of knowledge in her assessment of key debates on mediatization. The author explains levels of media saturation through an empirical account of young people’s uses of media technologies to monitor their physical activities in amateur sports. This important book is a welcome and significant addition to research on mediatization. This book will be invaluable to scholars and students fascinated by the multiple and subtle ways that media technologies affect our everyday lives. -- Deborah Chambers, Newcastle University