Social Media, Technology, and New Generations
Digital Millennial Generation and Generation Z
Ahmet Atay editor Mary Z Ashlock editor
Format:Paperback
Publisher:Lexington Books
Published:12th Feb '24
Should be back in stock very soon
This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
ISBN: 9781498550727
Dimensions: 229mm x 151mm x 12mm
Weight: 304g
190 pages