Eisenhower

This volume offers a clear, compelling argument that few scholars (or media pundits) have dared to suggest: Dwight D. Eisenhower, not John F. Kennedy, was the first US president to truly embrace the use of public relations while in office . . . Parry uses archival materials and interviews with figures associated with Eisenhower to establish that Eisenhower had an under-appreciated strategic approach to public relations. She credits Eisenhower with reinventing the presidential news conference, reinvigorating the stature of the presidential press secretary, using mass media advertisements in his presidential runs, and creating the United States Information Agency to merge diplomacy with propaganda. Parry also points out that despite his intuition vis-à-vis public relations, Eisenhower suffered from poor speaking skills, a propensity for secrecy, and unwillingness to use the presidency in the service of the emerging civil rights movement. A welcome volume for those who wish to see how the presidency began to embrace strategic public relations. Includes extensive endnotes, a listing of archival sources, and photos. Summing Up: Recommended. All readers. * CHOICE *
Dwight D. Eisenhower had an illustrious career that has been well documented. Despite the vast literature on him, however, Pam Parry has managed to find an underexplored area. . . .Other mass media scholars have touched on Eisenhower’s attitudes toward the media, innovative use of television, and public relations’ savvy, but no one has taken the focused look at his impact on public relations as Parry has. . . .The book would make an ideal addition to a course in the history of public relations as well as in political science classes focused on the presidency. It is an interesting and informative look at a president about whom we continue to learn much. * American Journalism: A Media History Journal *
As a child growing up in Washington, DC in the 1950s, Eisenhower was my first president. But, I knew little else about him other than he ran the country and fought in the war. This book made me aware not only of his public relations acumen, but his passion for doing the right thing. From his very public position on the existence of the Holocaust to his appointment of the first female associate press secretary, Ike was not afraid to stand up for what was right, and to let the world know. -- Aileen Katcher, APR, Fellow PRSA
Pam Parry makes a compelling argument that Eisenhower really was the public relations president. She documents how, from his military days through his time in the White House, he recognized the power of public relations and used it effectively to get elected and stay elected, to influence world opinion of the U.S. in the early days of the Cold War, and to maintain an extraordinarily high level of popularity. Among Ike’s PR contributions highlighted in this book are his insistence that the horrors of the concentration camps be documented and made public, his embrace of television both in his campaigns and in his presidency, and his quintessentially public relations perspective that in general, providing more information was better than providing less. This book provides a great snapshot of mid-twentieth century political PR, and it offers insight into ways that Eisenhower changed the practice of public relations in Washington. -- Josh Boyd, Purdue University