Precision Retailing

This insightful book offers strategies for retailers to adapt to digital shifts and consumer behavior changes, particularly in the post-COVID landscape of Precision Retailing.

The book Precision Retailing delves into the unique challenges and opportunities that modern retail faces, particularly in the wake of the COVID-19 pandemic. As customer experiences increasingly shift towards digital platforms, businesses are prompted to rethink their operational strategies and embrace behavioral insights and analytics. This transformation is not merely a response to current trends but a fundamental re-evaluation of how retailers engage with consumers in a rapidly changing landscape.

In Precision Retailing, expert contributors provide a comprehensive view of the interactions between individuals and the various organizations, systems, and policies that influence retail dynamics. The book presents key concepts, methods, and tools that enhance existing behavioral research, equipping managers with decision support tools to better understand and respond to consumer behavior in real time. This approach enables retailers to effectively integrate insights into their strategies and tactics, ultimately improving customer engagement and satisfaction.

Each chapter of Precision Retailing includes strategic briefs aimed at facilitating a human-centered digital transformation. This focus on actionable insights empowers practitioners to navigate the complexities of the customer journey. By examining the evolution of retail in the post-COVID era, the book highlights the ongoing digital transition and its implications for businesses striving to adapt and thrive in this new environment.