A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Marko Sarstedt author G Tomas M Hult author Christian M Ringle author Joe Hair author

Format:Paperback

Publisher:SAGE Publications Inc

Published:19th May '16

Should be back in stock very soon

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) cover

With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

Please note that all examples in this Second Edition use SmartPLS 3.
To access this software, please visit 

"A text that students will find easy to read and enjoyable." -- Toni M. Somers

ISBN: 9781483377445

Dimensions: unknown

Weight: 550g

384 pages

2nd Revised edition