Focus Groups
A Practical Guide for Applied Research
Richard A Krueger author Mary Anne Casey author
Format:Spiral bound
Publisher:SAGE Publications Inc
Published:23rd Sep '14
Should be back in stock very soon
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
"Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."
-- Theresa Carilli, Purdue University Calumet"An excellent ′focused′ book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitew
ISBN: 9781483365244
Dimensions: unknown
Weight: 580g
280 pages
5th Revised edition