Creator Culture

This book offers insights into the evolving landscape of social media entertainment, focusing on the rise of creators and their cultural impact. Creator Culture provides a critical analysis.

In Creator Culture, the emergence of a new class of cultural producers is explored, including YouTube vloggers, Twitch gamers, Instagram influencers, TikTok creators, and Chinese wanghong, who are reshaping the landscape of monetized user-generated content. This rapidly evolving industry is not just about entertainment; it represents a significant cultural shift that invites new ways of understanding how media interacts with society. The contributors to this volume draw from various fields, including media studies, science and technology studies, and social media research, to provide a comprehensive overview of this dynamic sector.

The book delves into the critical perspectives that define this new paradigm of social media entertainment, highlighting both the connections and distinctions from traditional media forms and institutions. By analyzing the creator culture, the authors aim to establish a framework for understanding how these new media entrepreneurs operate and influence cultural production. Through this examination, Creator Culture emphasizes the importance of engaging with these developments in a globally-focused context.

Rather than presenting a singular viewpoint, the volume encourages a diverse range of perspectives, aiming to stimulate thoughtful engagement with the complexities of this burgeoning industry. It serves as a valuable resource for scholars, educators, students, and professionals in media, communication, and creative industries, fostering a dynamic research agenda that reflects the realities of contemporary creator culture.