By Any Media Necessary

Readers are given a nuanced picture of the successes and complications of youth activism and participatory politics in the current era. * Choice *
By Any Media Necessaryis fascinating continuation of Jenkinss previous work and should be of great use for media studies scholars, as well as anyone interested in better understanding youth perceptions and actions related to the political realm. * Journal of American Culture *
In line with civic media scholarship that focuses on the opportunities for emerging technologies and digital cultures to buttress collective action, By Any Media Necessary suggests the important role of new media and technologies in facilitating political engagement and participatory practice. The notions of transmedia activism and mobilization are effectively analyzed to discuss how youth tap into the potentials of media platforms and networked communications—from social media, spreadable videos, and Internet memes—and use their digital skills in a collaborative and participatory manner in seeking to bring about political change. -- International Journal of Communication
Fantasy is not an escape from our world; its an invitation to go deeper into it. The most relevant book of our era, it will undoubtedly inspire you and those you love to join the millions of people who are transforming our world: by any media necessary. -- Andrew Slack,creator/co-founder of the Harry Potter Alliance
A far-reaching book that explores the many different digital strategies and platforms young people use to have their voices heard and their political agendas advanced. The case studies at the heart of this book are powerful, telling the story of how young people across demographic categories are using digital media to engage in a new form of politicsParticipatory Politicsthat is destined to significantly shape civic life for years to come. -- Cathy J. Cohen,author of Democracy Remixed: Black Youth and the Future of American Politics
A much-needed narration of political agency that tackles its many contradictions head on, without losing sight of nuance. The books case studies, rich in detail, are wonderful invitations to think more and better about the role of empathy, care, ethics, empowerment, and participation in our contemporary political realities. -- Nico Carpentier,Uppsala University, Sweden
An indispensable guide to the changing shape of civic and political agency in a digital age. With richly detailed case studies, Jenkins and his team have captured an origin story: the moment when participatory culture got hooked up with politics and the fundamentals of modern democracies shifted beneath our feet. -- Danielle Allen,co-editor of From Voice to Influence: Understanding Citizenship in the Digital Age
Understanding the connections between practices of media consumption andenduringcivic engagement is one of the most exciting challenges that cultural studies currently faces. For over a decade, Henry Jenkins has been exploring this issue, and now he and an excellent team of co-authors offer the most searching examination of this question for a U.S. context that we have. An inspiring and enlivening book, this is a definite must read! -- Nick Couldry, London School of Economics and Political Science