Marketing Management for School Leaders

The Theory and Practice for Effective Educational Practice

Deidre Pettinga author David F Bateman author Azure D S Angelov author

Format:Hardback

Publisher:Rowman & Littlefield

Published:12th Jun '19

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Marketing Management for School Leaders cover

Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase.  Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.

In historically unprecedented ways, each schools needs to tell its story to an increasingly diverse and skeptical audience. Every school is in competition for students, resources, hearts and minds; complacency guarantees a constant race to simply stay in place. This book gives school leaders a perspective on where Education is today, and how we got here. Most importantly, it provides a field guide to being ahead of the pack, to leading the story, and to creating the future leaders want for their schools. -- Phillip Diller, EdD, Associate Professor of Educational Leadership, Shippensburg University
Marketing K-12 schools is a necessity in this competitive educational market, yet the literature in this area has been lacking until now. Thanks to the authors of this book, educational leaders finally have a text that is specific to their industry. This book provides both, the internal and external strategic marketing focus, which is exactly what educational leaders need. -- Katharine A. Bohley, Professor of Marketing and International Business, University of Indianapolis, School of Business

ISBN: 9781475850079

Dimensions: 231mm x 160mm x 19mm

Weight: 413g

158 pages