DownloadThe Portobello Bookshop Gift Guide 2024

The Franchise Era

Managing Media in the Digital Economy

James Fleury editor Bryan Hikari Hartzheim editor Stephen Mamber editor

Format:Paperback

Publisher:Edinburgh University Press

Published:30th Nov '20

Should be back in stock very soon

The Franchise Era cover

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making analysing the complex industrial practice of managing franchises across interconnected online platforms.
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

ISBN: 9781474477741

Dimensions: unknown

Weight: 345g

336 pages