Cheap Modernism

The first account of European reprint series that sold modernism to a wide, international public at the beginning of the 20th century. Draws on extensive work in neglected publishers' archives. Sheds new light on the relationship between publishers and major modernist writers (including Virginia Woolf, T. S. Eliot, James Joyce and Wyndham Lewis). Prompts a rethinking of modernist institutions, away from small presses and little magazines and towards large-scale publishing enterprises.

The expansion of the readership for modernism was not only vertical but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.We often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellers Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience - thus transforming a little-read highbrow movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from high to low) but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language - a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.