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The Fundamentals of Typography

Gavin Ambrose author Mr Paul Harris author Sallyanne Theodosiou author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:20th Aug '20

Should be back in stock very soon

The Fundamentals of Typography cover

Offering real world examples as well as a brief history of type,this book explains and demonstrates the fundamental principles of using type with examples from leading international designers.

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.

Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

As a design teacher and typeface designer I’ve come across many great books on Typography. The Fundamentals of Typography is definitely among them, but it takes a step beyond. It covers in one book what I’d typically need many for. It has all the essential content for a basic type course while offering a wealth of information for advanced learners. It is rich in history and spans many cultures and alphabets. Learners can connect with the subject and gain contextual awareness through case studies, examples, and exercises with well-structured methods. I’m thrilled to find comprehensive information on optical, technical, and ethical dimensions all in one place. It’s a must-have for any student and designer's bookshelf -- Donald Tarallo, Graphic Designer for Tarallo Design and Associate Professor at Fitchburg State University, USA
The Fundamentals of Typography approaches the subject in such a way that the book can be used for a student just getting introduced to the idea of typography, yet has enough depth for the more advanced student. The unique typographic examples, combined with exercises at the end of the chapter that I actually want to assign to my students, makes this book my choice for the classroom. The new edition's updated interview-based case studies present contemporary cases that are inspiration for class projects. -- Brytton Bjorngaard, Director of Visual Arts and Associate Professor of Digital Media, University of Illinois Springfield, USA
It is exciting to see examples of type that often do not appear in books on typography. -- Joe Gilmore, Teaching Fellow in Graphic Design, University of Leeds, UK

ISBN: 9781474270366

Dimensions: unknown

Weight: 620g

198 pages

3rd edition