The Fundamentals of Graphic Design

This book introduces students to graphic design as a discipline. With topics ranging from what graphic designers do through an overview of the history and key elements of graphic design to chapters on the graphic design process, formats and the production process, The Fundamentals of Graphic Design is authoritative and down-to-earth with over 200 illustrations. For this updated second edition, the authors have included a new section focusing on digital design tools and have updated throughout to cover design for apps and the Web.

Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.