Marketing in China

Yonggui Wang editor

Format:Set / collection

Publisher:Sage Publications Ltd

Published:18th Mar '16

Currently unavailable, and unfortunately no date known when it will be back

Marketing in China cover

Modern marketing was introduced to China in the 1990s by the Western powers of North America and Europe. However, the approaches taken in China have been greatly influenced by the country′s unique characteristics and its political and economic environment.

 

Using a range of academic papers from the top journals in the field, the collection′s Editor, Professor Yonggui Wang, explores these connections and variances. Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.

 

 

 

ISBN: 9781473915794

Dimensions: unknown

Weight: 2530g

1304 pages