International Marketing Strategy: Analysis, Development and Implementation

Robin Lowe author Isobel Doole author Alexandra Kenyon author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:20th Mar '25

£58.99

Supplier delay - available to order, but may not be available until after 19th April 2025.

International Marketing Strategy: Analysis, Development and Implementation cover

Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.

ISBN: 9781473795938

Dimensions: unknown

Weight: unknown

544 pages

10th edition