Business Research Methods
Barry Babin author William Zikmund author Jon Carr author Mitch Griffin author Christina Quinlan author
Format:Paperback
Publisher:Cengage Learning EMEA
Published:2nd Feb '24
Should be back in stock very soon
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
ISBN: 9781473791343
Dimensions: 277mm x 217mm x 17mm
Weight: 898g
432 pages
3rd edition