Business Research Methods

Barry Babin author William Zikmund author Jon Carr author Mitch Griffin author Christina Quinlan author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:2nd Feb '24

Should be back in stock very soon

Business Research Methods cover

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

ISBN: 9781473791343

Dimensions: 277mm x 217mm x 17mm

Weight: 898g

432 pages

3rd edition