Small Business Management and Entrepreneurship

David Stokes author Nick Wilson author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:22nd Mar '21

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Small Business Management and Entrepreneurship cover

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

ISBN: 9781473773899

Dimensions: 246mm x 190mm x 16mm

Weight: 815g

512 pages

8th edition