Business Research Methods
Barry Babin author William Zikmund author Jon Carr author Mitch Griffin author Christina Quinlan author
Format:Paperback
Publisher:Cengage Learning EMEA
Published:29th Jan '19
Should be back in stock very soon
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
ISBN: 9781473760356
Dimensions: 277mm x 217mm x 16mm
Weight: 940g
416 pages
2nd edition