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Business Research Methods

Barry Babin author William Zikmund author Jon Carr author Mitch Griffin author Christina Quinlan author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:29th Jan '19

Should be back in stock very soon

Business Research Methods cover

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

ISBN: 9781473760356

Dimensions: 277mm x 217mm x 16mm

Weight: 940g

416 pages

2nd edition