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Services Marketing B&W

Emma Wood author John Bateson author K Hoffman author

Format:Paperback

Publisher:Cengage Learning EMEA

Published:15th Apr '09

Currently unavailable, and unfortunately no date known when it will be back

Services Marketing B&W cover

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

ISBN: 9781473709126

Dimensions: 34mm x 190mm x 246mm

Weight: 1185g

250 pages