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On the Commodity Trail

The Journey of a Bargain Store Product from East to West

Alison Hulme author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:29th Apr '20

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On the Commodity Trail cover

This book explores the journeys of eight low-end commodities, revealing their complex histories and the interconnectedness of global consumer culture.

This insightful work delves into the intricate journeys of eight everyday items found in bargain stores, revealing the hidden narratives behind society's simplest and most affordable commodities. Drawing inspiration from Walter Benjamin's Arcades Project, the author, Alison Hulme, takes readers on an exploration of the vibrant histories that accompany these seemingly mundane objects. Each item serves as a gateway to understanding the complex relationships between production, consumption, and the global economy.

As the narrative unfolds, readers are transported to various locations, including municipal rubbish dumps in China, bustling wholesale markets, and the familiar aisles of discount stores across Europe and North America. Through this journey, the book captures the voices of diverse individuals involved in the commodity chain, from waste peddlers to store owners and consumers. These personal accounts enrich the narrative, providing a multifaceted perspective on the interconnectedness of local and global economies.

Unlike traditional studies that trace a linear path from production to consumption, this work highlights the disruptions and transformations that occur within the low-end commodity chain. By blurring the lines between producer and consumer, it offers a thought-provoking examination of material culture during a time of economic uncertainty. This engaging ethnography not only enhances our understanding of commodity chains but also invites reflection on the implications of consumer culture in contemporary society.

"This thin volume traces the origins of cheap plastic goods in UK bargain shops backward to their origins in China. Hulme begins the trail with waste scavengers in Shanghai, then moves through the ‘commodity city’ of Yiwu where low-end goods are made, container ports and terminals, British retail outlets, and, finally, a small sample of shoppers … the author’s real engagement is with social theorists and philosophers, from Appadurai to Žižek, with a generally Marxist approach to consumer society focused on the concept of ‘consumptive thrift.’ The book's most interesting part explores the social meaning of the ‘bargain.’ … the book would be very useful for graduate collections on globalization or theories of consumption. Summing Up: Recommended. Graduate students/faculty/professionals. - CHOICE - R. R. Wilk, Indiana

Hulme has created a thorough and intriguing ethnography ... [She] is to be commended for the respect, objectivity, and passion she brings to the various conversations across the journey. Furthermore, her writing style, one that includes historical ironies, and parallels between concepts and lived experience, have created a text accessible to a broad, curious readership. - LSE Review of Books - Susan Marie Martin

The book … belongs to a coetaneous class of research pushing the boundaries of ethnographic venturing … The book is erudite on the market economies of China and resplendent with careful empiricism. Close encounters with research subjects are a principal highlight. The book is easeful to read and evinces a mixture of empathy for, and inquisitive inquiry about, the fieldwork’s cast of characters. - Consumption Markets and Culture - Thomas Birtchnell, University of Wollongong, Australia

On the Commodity Trail is interesting, thoughtful, even important … The topic of discount stores and their relation to and impact on modern society, the book profitably shows, is one that anthropologists should investigate seriously. - Anthropology Review Database - Jack David Eller"

ISBN: 9781472572851

Dimensions: unknown

Weight: 320g

172 pages