Place Branding

"It is heartening to see a book on place branding that aims to contribute to a robust development of theory which is specifically related to tourism, and which also has a strong methodological and managerial focus.

In addition to the expected chapters dealing with place branding and tourism development at both the destination resort and country level, this book also includes chapters that deal with many interesting and highly relevant issues including the way place brand image is created, communicated and consumed via the internet and social media, and through vehicles of popular culture such as television and film. Other chapters deal very well with branding for tourism in places such as those offering winter vacations, and food and wine experiences.

This book will be a useful resource to students at all levels of study that are interested in both theoretical and managerial aspects of the way place branding can connect tourists to places.

With the many real world examples and case studies that are included throughout the text, this book will also be a valuable resource to place branding practitioners working in tourism destinations."— Dr Heather Skinner, Institute of Place Management, Manchester Metropolitan University, UK.

"The author team of this new book on place branding is absolutely phenomenal. I am pleased to see that these worldclass experts in branding have collaborated in creating such a timely and most important book on place branding. It is an area that has grown substantially and yet moved in many directions. This book has managed to capture the most important aspects of place branding, to great success. A book worth reading for students, academics and practitioners alike."— Dr. Bang Nguyen, Professor of Marketing, University of Southern Denmark, Kolding, Denmark

"Not only does this text offer a refreshing look at the relationship between people and their place brand experiences at a time when competition is fierce, but it also offers a much- needed framework for "talking and theorizing about place branding."— Prof. Sonja Verwey, University of Johannesburg, South Africa

"The book represents a brilliant overview of place branding. Tourist experience can lead to a novel meaning of destination connecting visitors and places. It can therefore be a valuable tool for scholars and professionals, combining theory and practice. I strongly recommend reading it!"— Maria Teresa Cuomo, University of Salerno, Italy

"Originating from a colloquium held in Italy, a country where researchers know more than most about places and "origins", and where tourism is of the utmost importance, this book will take a special place amongst publications in this area. The co-editors are widely published and well known, and the chapter authors offer many insights on the intersection between place branding and tourist experience, making this book a well-informed gem and a must-read for readers interested in place branding for tourism."— Dr. Nicolas Papadopoulos, Chancellor's Professor of Marketing and International Business, Sprott School of Business, Carleton University, Ottawa, Canada