Archipelago Tourism

Policies and Practices

Godfrey Baldacchino editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:28th Mar '15

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Archipelago Tourism cover

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

"The book gives an excellent overview of tourism in archipelagic contexts across various parts of the world, making useful rapprochements as well as drawing on differences to explain development challenges in island spaces. As the chapters collectively address many interconnected facets of island development that go beyond tourism, the edited volume will be of great interest to "islophiliacs" in a variety of disciplines." - Hélène B. Ducros, University of North Carolina, USA

ISBN: 9781472424303

Dimensions: unknown

Weight: 657g

288 pages