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Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Juan Miguel Alcántara-Pilar editor Salvador del Barrio-García editor Esmeralda Crespo-Almendros editor Lucia Porcu editor

Format:Hardback

Publisher:Idea Group,U.S.

Published:30th Apr '15

Currently unavailable, and unfortunately no date known when it will be back

Analyzing the Cultural Diversity of Consumers in the Global Marketplace cover

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

ISBN: 9781466682627

Dimensions: unknown

Weight: unknown

403 pages