Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Juan Miguel Alcántara-Pilar editor Salvador del Barrio-García editor Esmeralda Crespo-Almendros editor Lucia Porcu editor
Format:Hardback
Publisher:Idea Group,U.S.
Published:30th Apr '15
Currently unavailable, and unfortunately no date known when it will be back
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base.
Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
ISBN: 9781466682627
Dimensions: unknown
Weight: unknown
403 pages