Islamic Perspectives on Marketing and Consumer Behavior
Planning, Implementation, and Control
Format:Hardback
Publisher:Idea Group,U.S.
Published:28th Feb '15
Currently unavailable, and unfortunately no date known when it will be back
In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.
Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
ISBN: 9781466681392
Dimensions: unknown
Weight: unknown
389 pages