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Handbook of Research on Managing and Influencing Consumer Behavior

Hans Ruediger Kaufmann editor

Format:Hardback

Publisher:Idea Group,U.S.

Published:31st Oct '14

Currently unavailable, and unfortunately no date known when it will be back

Handbook of Research on Managing and Influencing Consumer Behavior cover

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.

The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

ISBN: 9781466665477

Dimensions: unknown

Weight: unknown

573 pages