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Developing Churn Models Using Data Mining Techniques and Social Network Analysis

Goran Klepac author Robert Kopal author Leo Mr�i author

Format:Hardback

Publisher:Idea Group,U.S.

Published:31st Jul '14

Currently unavailable, and unfortunately no date known when it will be back

Developing Churn Models Using Data Mining Techniques and Social Network Analysis cover

Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and manageing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios.

Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.

ISBN: 9781466662889

Dimensions: unknown

Weight: unknown

361 pages