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Emerging Research on Islamic Marketing and Tourism in the Global Economy

Hatem El-Gohary author Riyad Eid author

Format:Hardback

Publisher:Idea Group,U.S.

Published:31st Jul '14

Currently unavailable, and unfortunately no date known when it will be back

Emerging Research on Islamic Marketing and Tourism in the Global Economy cover

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.

Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.

Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

ISBN: 9781466662728

Dimensions: unknown

Weight: unknown

358 pages